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Good morning, Marketers. Google Trends is 15!
Well, it’s about 15 and 3 months, but the company published a few posts about it yesterday. That inspired me to reflect on the top trending searches of the. I hope you like nostalgia because here they are.
- 2020: “Election results.”
- 2019: “Disney Plus.”
- 2018: “World Cup.”
- 2017: “Hurricane Irma.”
- 2016: “Powerball”
- 2015: “Lamar Odom.”
- 2014: “Robin Williams.”
Every time I look at historical Google Trends data, I’m always surprised (yet still not surprised) at what captured our interests and how those priorities have changed over the years. I’ve crossed my fingers for trends worth fondly reminiscing about in 2021. Nostalgia trip aside, Google Trends can be a very useful tool for marketers — if you’re unfamiliar, the company has posted an article with tips on how to get the most out of it. I’ve included a link to an interview with the person who led the team that Trends in 2006; you can find that at the top of the Shorts section.
Instagram is adding more e-commerce support with ads in the Shop tab
Instagram is testing ads in the Shop tab, TechCrunch first reported on Monday. The ads, which are rolling out now to mobile users in the U.S., can include a single image or a carousel of ideas, and the test is currently onlyto a handful of retailers.
Why we care: Adsin Instagram Shops may provide retailers a new way toready to shop. This is especially valuable as the industry moves away from cross-app , which may be less of an issue in this context since all of the user’s activity happens in the app.
Google Ads will soon block ad targeting based on age, gender, or interests of people under 18
With virtual schooling (and the general digitization of life), prevent age-sensitive ad categories from being shown to teens.than ever. That’s one of the for implementing its new ad targeting restrictions. In the coming months, the company will expand safeguards to block ad targeting based on the age, gender, or under 18. Google will also
In addition, the company is introducing a new policy that enables users under 18 years old (or their parent or guardian) to request the removal of their images from Google Image results. It defaults YouTube uploads to private for kids between 13-17. Instagram knocked over the first domino when it made similar policy changes late last month, so we might see other players do the same. While advertisers should not be drastically affected, you may changes in your ad metrics as audiences are potentially taken away from your targeting.
Instagram introduces the ability to limit comments and D.M.s from accounts that don’t follow you.
InstagrThe Facebook-owned company announced yesterday that it is introducing Limits, a feature that will automaticallyyou (or your brand) or who only recently followed you; the Research shows that a lot of negativity towLimits is now available to all users globally. Ard’s public figures come from people who don’t follow or have only recently followed them. Who piles on at the moment,” the company said in the announcement, “We saw this after the recent Euro 2020 final, which resulted in a significant and unacceptable spike in . Creators also tell us they don’t want to switch off comments and messages completely; they still want to hear from their community and build those relationships.” Limits are now available to all users globally.
Really, since, brand safety has been a major concern for many businesses. Limits can help brands on Instagram stem the flurry of comments that may come in response to their stance on polarizing topics (like , for example). It can also prevent them from alienating their longtime followers on the platform since those users will scan and still send D.M.s.
Behind the scenes of Google Trends, standing out from the rest of the pack, and your suggestions for custom columns in Google Ads.
The Google Trends origin story. As I noted in the intro, Google Trends is now 15 years old. In recognition of that milestone, the company has published an interview with Yossi Matias, VP of engineering and Research, who led theTrends all those years ago. Matias shares where the idea for Trends came from, how the tool has changed, and what working on Trends in 2020 was like.
Dare to be less same.Marketoon is about standing out in a “sea of sameness.” Even slight — and sometimes arbitrary — distinctions can make all the difference; look at Fiji Water’s bottles.
What custom columns would you like to see inLiaison Ginny Marvin is looking for your suggestions.
Amazon will pay up to $1,000 for property damage and personal injury claims on behalf of third-party sellers.
Amazon is expanding its A-to-z Guarantee to facilitate the resolution of personal injury and propertybetween customers, merchants, and their insurance providers. This program, which will begin on September 1, includes payments of up to $1,000 per claim (that covers about 80% of cases, according to the ecommerce platform).
The resolution program is offered at no cost to sellers. Amazon may pay claims for higher amounts if the seller is unresponsive or rejects a declaration the platform believes to be valid. If a seller rejects a claim that Amazon believes is valid, Amazon may still intervene to address the customer’s concern. However, the seller wican stillefend their product against the claim. If the seller doesn’t respond to a lawsuit, Amazon may pursue the seller separately.
“Wow, so magnanimous of you, Amazon!” is what some may be thinking. But, in 2019, a panel of Pennsylvania judges decided that Amazon is liable for personal injury resulting from goods bought on its platform — even goods sold by. This new avoil lawsuits by resolving claims before customersigner up.
About The Author
George Nguyen is an editor for Search Engine Land, covering, podcasting, and e-commerce. His background is in journalism and . Before entering the industry, he was a radio personality, writer, podcast host, and .