With more than 270,000 stickers, Stipop’s library of colorful, character-driven expressions has a little something for everyone. The company offers keyboard and socialapps on iOS and Android. Still, it’s recently focused more on providing stickers to developers, creators, and other . “We were able to gather so many artists because we began as our . The team took what they learned from — namely, collecting and licensing hundreds of thousands of stickers from artists worldwide is hard work — and adapted their business to help solve that problem for others.
Stipop was the first Korean company to go through Yellow, Snapchat’s exclusive accelerator. The company is also2021 cohort. Stipop’s sticker library is accessible through an SDK and an API, letting . The company already hasovern 200 companies that tap into its colossal sticker trove, offering a “single-day solution” for a process that would otherwiserequiree much more legwork. Stipop launched a website that helps and API through quick installs. “They can just add a single line of sticker feature [so] to spice up their chats,” Park said.
Park points out that stickers encourage engagement — and for social software, engagement means growth. Stickers are a playful and forth in chat, but they also pop up in several less apparent spots, from dating apps to e-commerce and ridesharing apps. Stipop even drives the sticker search in the work collaboration software .
The company has partnered with Google, which uses Stipop’s sticker library in Gboard, Android Messages, and Tenor, a GIF keyboardbought in 2018. That partnership drove 600 million sticker views within the first month. A new collaboration between Stipop and Coca-Cola on the near horizon will add Coke-branded stickers to its sticker library. The its doors to more brands that understand the unique appeal of stickers in messaging apps.
Park star artists, regional themes, and original casts of characters that take on a life of their own among fans. “Sticker creators have their profession,” Park said. Visual artists can stickers, even without sophisticated illustrations. And rather than refinement, non-designers, and less skilled artists can craft hit stickers, too.tend to compare stickers and gifs, two ways of wordlessly expressing emotion and social nuance, but stickers are a world unto themselves. Stickers exist in their creative universe, with
“Stickers are great for them because it [is] so easy to go viral,” Park said. The company has partnered with 8,000 sticker creators across 25 languages, helping those artists monetize their creations and generate income based on how many times a sticker is shared. Stickers command their visual language worldwide, and in how people use them to communicate. In the West, the meaning of the text. In East Asia, users prefer simple stickers, but in India and Saudi Arabia, bright, golden stickers top the trends. In South America, popular stickers take on a more pixelated, unique quality that resonates culturally.