Brands must begin developing voice strategies to reach customers — or risk being left behind. Voice tech adoption was already on the rise, but with most of the world under lockdown protocol during the , adoption is set to skyrocket. , nearly 40% of internet users in the U.S. will use at least monthly in 2020. Yet, several fundamental technology barriers are keeping us from reaching the full potential of the technology.mouse click, and the same happens with voice. Advertisers have found that speak-through conversion than click-through conversation rates.
The steep climb to commercializing voice
By the end of 2020, worldwide shipments of wearable devices rose 27.2% to 153.5 million from a year earlier. Still, despite all the in voice technologies and their integration into many end-user devices, they are limited mainly to simple tasks. That is as consumers demand more from these interactions, and voice becomes a more virtual interface. In 2018, in-car shoppers spent $230 billion to order food, coffee, groceries, or items to pick up at a store. The auto industry is one of the earliest adopters of voice AI. Still, it a more seamless, truly hands-free experience to capture voice technology’s true potential. Ambient car noise still muddies the to keep users tethered to phone use.