Digital ads dominate Facebook’s booming business, but it has hardware ambitions beyond VR. During its latest earnings call,said its next product release would be a pair of smart glasses from Ray-Ban. “The glasses have their iconic form factor, and they you do some pretty neat things,” the Facebook co-founder said. “So I’m excited to get those into people’s hands and to continue to make progress on the journey toward full glasses in the future.”
Facebook’s sunglasses have been the subject of rumors since 2019. Back then, sources told CNBC that Facebook was working withwere billed as a full-fledged phone replacement on which you could take calls, see information, and even broadcast live streams. That inevitably drew comparisons to (another Luxottica collab) instead of the phone-tethered Spectacles from Snap. , Hugo Barra, then VP of VR at Facebook Reality Labs, confirmed that the glasses would land in 2021. But we haven’t heard much since.
For Facebook, the glassesto its future. Alongside , augmented reality (AR) is integral to building the “metaverse,” Zuckerberg said. In the end, Zuckerberg explained that Facebook will morph into a shared, liveable you “teleport” between different social experiences using VR and AR. The term metaverse is the latest buzzword seized upon by and futurists. While the concept has been around for over a decade, it gained traction after the breakout success of multiplayer . Earlier this , Microsoft chief Satya Nadella mentioned an “enterprise metaverse” on his company’s earnings call.
For Facebook, the metaverse is more than just a fad. According to Zuckerberg, the company is spending billions on building its shared universe, which will be populated with plan is to make those devices more affordable. “Our isn’t going to primarily be around trying to sell devices at a large premium or anything like that because our mission is around serving as many people as possible,” Zuckerberg noted. “So we want to make everything we do as affordable as possible, so as many people as possible can get into it and then compounds the size of the inside it. So that’s how I think about this at a high level.” Sunglasses aren’t the only hardware Facebook is on. Multiple a smartwatch with a built-in cellular connection and a detachable display. Initially, the watch was believed to be the first out of the gate, but it seems Zuckerberg had other plans.and digital ads. For it to become a reality, the its computing hardware. Therefore, the