Optimization Score is now available on the Recommendations tab in Microsoft Ads, according to the latest announcement from the company. The new scoring system is meant to help improve advertisers’ account optimization status and potential, help advertisers spend their time more efficiently, prioritize the optimization actions with higher impact, and track their optimization efforts over time. “Along with the overall Optimization Score, you’ll see a tailored specifically for your account to help you optimize each campaign. Each recommendation displays a score uplift percentage, showing how much your optimization score will be impacted when you apply or dismiss that recommendation. Optimization Score is available at Account and Campaign level and is shown for active Search, Shopping, and Audience campaigns,” said Jessica Cui, Principal Program Manager, and Cristiano Ventura, Sr. Product Marketing Manager.
How to check Optimization Score in Microsoft Ads.
page in Microsoft Advertising. “You’ll see a percentage (see below). If you apply or dismiss a recommendation, your score will adjust accordingly. Each category of recommendations is shown with an aggregated score uplift from the recommendations belonging to it. Each recommendation is indicated with a score uplift in an ellipse on the with a value from 0.1% to 100%, representing its estimated impact on your account or campaign performance,” wrote Cui and Ventura.
How is the Optimization Score calculated?
bidding and budgets, keywords and targeting, and ads and extensions. From there, it determines if these for complete optimization. “The recommendation is evaluated by its impact on your performance: the more performance impact from the recommendation, the greater effect on your overall score,” according to the announcement.
How to improve your scores. Any recommendation can be applied or dismissed. “You can see the total score from the dismissed recommendations as the portion of the percentage bar. For example, if you apply or dismiss a recommendation with a score uplift of 10%, your account’s optimization score increases by 10%. Applying or dismissing all recommendations can get you to 100% for your account,” Ads.
Why we care, Google has had optimization scores and the ability to apply or dismiss for a while now. This means in the competitor platform. The availability of Optimization Score in can ensure they understand all of the recommendations and consider options they may not have before.